联系我们 活动中心 活动日历 微博 微信 |繁體中文 官方微信
登录/注册 ×
加拿大乐活网 首页 生活 抗疫 加拿大 查看内容
热搜: 活动 讲座


2012-8-25 09:59|温哥华乐活网 Lahoo.ca| 评论: 0|原作者: 埃里克-爱民-伍德(Eric Emin Wood)

乐活按语:: 在魁北克省,描绘亚裔人士而不描绘任何其他民族的人被认为是有争议的

  Why did Bank of Canada reject an Asian woman on the new $100 bill?


  On Friday August 17, the Canadian Press published an article about a redesigned image on Canada’s new polymer $100 bills.

  The bills’ current design, which began circulating last November, includes a female researcher peering into a microscope.

  不过,根据加拿大央行委托市场研究公司Strategic Counsel进行的焦点小组所做的报告显示,原始图案描绘了一名看似亚裔的女性研究员往显微镜里窥视的图像。加通社得到了该报告,后来央行也确认了故事的真实性。
  However, according to reports from a focus group commissioned by the Bank of Canada, conducted by research firm the Strategic Counsel, obtained by the Canadian Press and later confirmed by the Bank itself, the original image depicted a female researcher of apparently Asian descent peering into the microscope.

  “I almost didn’t do a story because I thought that nobody would have listened to these focus groups,” Dean Beeby, the Canadian Press’s Ottawa deputy bureau chief who wrote the original article, told Chinese News. “At the last minute I looked up an image of this $100 bill, and I found it quite striking that they had purged this image with apparently Asian features.”

  Jill Vardy, the Bank of Canada’s communications chief, told Chinese News there are multiple stages when designing a new bill. Like the new $50 bills that began circulating in March and the new $20s that will begin circulating in November, the new $100 bill is meant to depict a theme: in this case, Canada’s commitment to medical research.

  At the concept stage the Bank’s designers created a series of images, including the female researcher, to illustrate the bill’s theme.

  随后,加央行聘请Strategic Counsel进行几次焦点小组座谈会,以便评估这些图像传达该主题的效果。
  The Bank then hired the Strategic Counsel to arrange a number of focus groups to evaluate the images’ effectiveness in conveying that theme.

  “The inclusion of a female scientist/researcher is viewed positively by many because it steps outside of the traditional stereotype,” the focus group report said. “Some like what is perceived to be a representation of an Asian person on a banknote as it is seen to represent diversity or multiculturalism (this is particularly strong in Toronto).”

  However, “some feel the note conveys an inappropriate stereotype (i.e., Asians have an affinity for the sciences),” the report said. “In Quebec, the inclusion of an Asian without representing any other ethnicities was seen to be contentious,” with some participants feeling that Asians “should not be the only ethnicity represented on the banknotes. Other ethnicities should also be shown.”

  当大中报与Strategic Counsel取得联系时,该机构的代表称,他们不能透露有多少人参与这些焦点小组、他们是如何被选择、以及他们的报酬是多少。他们建议本报与加拿大央行联络。
  When contacted by Chinese News, Strategic Counsel representatives said they could not reveal how many participants were involved in the focus groups, how they were selected or what they were paid. They suggested contacting the Bank of Canada.

  Ms. Vardy said that while the Bank doesn’t have a role in participant selection, “we do insist on, and we know that the focus groups hear from, a broad range of Canadians.”

  The Canadian Press article said the October 2009 focus group studies were conducted in Calgary, Toronto, Montreal and Fredericton for a total cost of $53,000.

  After the concept stage, Ms. Vardy said the new bill was designed from the ground up, which in accordance with the Bank’s design principles included removing any depiction of specific individuals, or individuals with specific ethnicities.

  Except for the queen and prime ministers on the front, she said, every person depicted on a bill is a composite because the bank wants to portray a theme, not a particular person.

  “We’re trying to portray the theme of Canada’s medical innovation in general, not medical innovation in a specific community,” Ms. Vardy said.

  The Canadian Press’s Mr. Beeby said that he was told the Bank of Canada’s reasons and felt they were an excuse. He thinks that certain people were bothered by the woman being a visible minority, not a particular ethnicity.

  “The image on the (current) bill is of a person of an ethnic origin. She looks Caucasian to me,” he said. “I don’t understand why the bank says they don’t want to portray particular ethnicities. Everyone has an ethnicity, whether they’re a visible minority or not.”

  Victor Wong, Executive Director of the Chinese Canadian National Council, held a press conference soon after the Canadian Press story was published.

  “It’s our position that Bank of Canada caved into criticism when they changed the image, and I had a conversation with the Bank of Canada to express my disappointment,” he told Chinese News. “The Chinese-Canadian community has a 150-year history in Canada. The Asian story is a Canadian one. They’re trying to be so inoffensive that they are inadvertently erasing our history through this policy.”

  Trinity-Spadina MP Olivia Chow could not speak with Chinese News directly, but her office provided a statement that said Ms. Chow “finds it offensive that an Asian woman cannot be depicted on Canadian $100 bills,” and thinks “the Bank of Canada should reconsider its policy so that their bank notes reflect Canada’s rich ethnic diversity.”

  On Monday August 20, Bank of Canada Governor Mark Carney released the image and promised to review the design process that led to its removal, though he did not grant further media interviews.

  “I apologize to those who were offended – the Bank’s handling of this issue did not meet the standards Canadians justifiably expect of us,” Mr. Carney said in a statement. “Our bank notes belong to all Canadians, and the work we do at the Bank is for all Canadians.”

  So far, no other polymer bill design has included images of ordinary Canadians. The new $50 and $20 bill designs feature a research icebreaker and the Canadian National Vimy Memorial, respectively.









Archiver|免责声明|关于我们|口碑| 加拿大乐活网|温哥华头条  |人工智能   

Powered by lahoo.ca